I have always loved creativity and communication, and I've always loved marketing and advertising. I'm a complete sucker for a good marketing campaign and secretly I always wanted to be involved in something like that. However, I ended up on a different path and was in academia for 8.5 years. After I got my PhD (and for a good while during the journey!), I knew that academic life and all that it entailed (and didn't entail) was not for me.

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