I have always loved creativity and communication, and I've always loved marketing and advertising. I'm a complete sucker for a good marketing campaign and secretly I always wanted to be involved in something like that. However, I ended up on a different path and was in academia for 8.5 years. After I got my PhD (and for a good while during the journey!), I knew that academic life and all that it entailed (and didn't entail) was not for me.
Read MoreOne of my favorite things Sarah shares on this is how it's been liberating to devise a business plan, execute on it and then be her own boss.
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